Should I hire a graphic designer? How much will it cost me? Is the graphic designer qualified to create a good print file or do I still have to pay the printing company to proofread it? How can I save money with the graphic designer? Does the printing company have graphic designers? What solution should I choose?
The best solution is to call on a graphic designer with experience in professional printing (offset), when you want to obtain a good result with controllable costs and in a well-determined time. His experience in relations with printing houses will help you to have a well-made file in the end, which does not involve corrections and, respectively, additional costs. The graphic designer must be able to appreciate how well a certain photograph will come out in print and what chromatic corrections he must apply to it, to be able to appreciate the chromatic differences between the monitor he uses and a well-calibrated offset printer. He needs knowledge and elementary concepts such as: “bleed”, “correct resolution”, “CMYK colors”, etc.
Choosing to do the graphics yourself, when you don't have enough experience, can put you in a situation where the file needs to be corrected and adapted; this involves delays, payment for this service and, often, a final result that does not meet your expectations.
The best option is to work with the graphic designer: you can tell him exactly what you are interested in or you can provide him with similar clues and references. Collect all the text in Word, check and correct it before giving it to the graphic designer; choose high-resolution quality images for printing (300 dpi) and clearly establish where they should be inserted. The premise from which you must start is that you know very well what you want to have, in the end, and that the message reaches the person who creates the graphics clearly and transparently. If this happens, you will get the expected result, in a short time and at a reasonable price.
If you don't have a contact, the printing house can recommend a graphic designer they work with regularly and who knows exactly what they need to deliver. It's a good solution that saves you a lot of hassle and problems. Whether you choose to do the graphics yourself or collaborate with someone outside, we can provide you with all the information you need to generate a good file for professional printing.
